For some, you'll be doing this already, but for others, it is a bit of a mystery. I have been there, wondering where to cross-sell and quite frankly, how on earth do I achieve it!
So what is cross-selling?
Quite simply, its a strategy that hopefully persuades your customers to purchase an ancillary product.
Hang on, whats an ancillary product?
It is a complementary "add on" product that is bought with the original purchase. This has massively increased within online retailers in the last year.
Think about your favourite e-commerce site. I'll use an example of Next. Without you even realising they are cross-selling to us incredibly effectively. When I go onto the Next website, and I'm looking for a new work dress, before I know it I've bought a handbag and a pair of shoes! Why, because of the magic of "customers also bought".
Cross-selling is everywhere and in many forms. This section is focusing on social media so let's use Instagram as a great starting point for you all.
Go to this link to see if you're eligible but of course, you will be! How to set up Instagram Shopping | Facebook for Business
Once you've done the above we can get down to selling:
Tell your customers that they can shop directly on your business account
Of course, this is obvious but create an Instagram post and use as many hashtags as possible. There is an absolutely fantastic app called "hashtag buddy" which I use, which saves you trying to think up numerous hashtags. However, there are lots of similar ones out there.
Tag more than one product in a post.
Hello cross-selling! Make an impression and drive consideration by displaying multiple eye-catching products.
Experiment with different post formats using Instagram Shopping.
You can tag your photos, videos or multiple images or videos in a carousel post in your feed. You can also tag your stories with product stickers.
Make sure that each tag touches the correct product.
This helps make it clear for shoppers so they know exactly what product the tag is referring to.
This will really get your creative thinking cap on so get on Instagram and start having fun!