Now customers are focusing on searches with the specific geographical locations which is fantastic for you independents. Did you know then when someone types "independent gift shops Bolton" Google works in a completely different manner to a non-geo targeted question. Google will return local search engine results.
If you have not set up Google my business then stop reading this and click the link to get started! It's really easy to set up, as to be expected from Google. This free tool, will not only improve your visibility online, but it will help you to engage with your customers on what is essentially Google Home Page. You can upload images, create events, promotions and even more. It is a fantastic resource.
Now you've hopefully set it up, let's move on.
Make sure you set yourself up on Google Maps, once you have that AND Google my business whilst ensuring your social media is kept update you are maximising your visibility online. It's a win-win.
You also need reviews to help boost your online presence, you might already have this on Facebook but to expand your visibility you should try to grow your Google reviews. I'd advise you to use www.pleper.com
Once on the website, go to Google Review Link generator (it's in the tools section) and put your business details in there, then share away! It's a great way to get natural reviews for your Google Page. Remember friends and family can help with giving good reviews in the short term.
There is so much more you can do, however, this is always a good place to start developing your online presence.